A brand identity inspired by the excitement of getting that “good find” when thrifting. I designed the logo and word mark using handmade linocut carvings to illustrate a “used/secondhand” style.

WORDMARK

I created the word mark by sketching out a chunky font then carved it into a piece of linoleum. Once I had the carving, I stamped it onto sketching paper to create a noisy vintage look.

LOGO

For the logo, I drew inspiration from the feeling of luck when you find that unexpected piece at a thrift store. I created the logo using the same process as the wordmark, experimenting with form and shape before digitally refinements.

I then explored the logo-to-wordmark composition by moving the traced logo across my screen until I found a pairing that felt balanced and cohesive.