BEHIND THE LOGO MARK:

Garage Kombucha prides themselves on brewing a well-rounded and balanced kombucha.

I chose a serif typeface and refined the edges until it reflected this balance. I designed the top of the “g” to be subtly distorted vertically, and the bottom of the “g” distorted horizontally.

The ear of the “g” is designed to resemble a droplet, symbolizing the flow of a refreshing beverage, while it also references the fermentation process of kombucha, with its bacterial culture illustrated throughout the brand pattern.

All of these small design choices helped me create a logo mark and brand identity that holistically represents what Garage Kombucha’s mission is: to create a beautifully balanced, nutritious, and delicious kombucha.

this project was done as apart of my Corporate ID and Branding course in my final year of my Bachelor of Design studies.